|Event Name||Kellogg School of Management: 2012 Strategies for Management of Intellectual Property
Wednesday, November 14, 2012
Friday, November 16, 2012
Northwestern University – Downtown Chicago Campus - Wieboldt Hall
|Description||As companies seek to achieve competitive advantage through exploitation of their technological assets, managing intellectual property has become a key issue for these companies. In most cases, intellectual property is responsible for more than 70% of the market value of companies in the S & P index. This course is designed to expose participants to the various organizational skills needed so as to confidently develop, analyze and negotiate the IP of their corporation. Outstanding faculty from Kellogg School of Management will help you understand the strategic issues involved in IP management. Special guest experts complement the foundations presented by the faculty.
Issues involved in management of intellectual property
Strategic decision making tools for licensing
Aquisitions and successful license agreements: Criteria for decision making, financial methods, due diligence
Effectively negotiate to derive maximum benefits from your assets: Learn how to use negotiation skills to generate cooperation and profits in highly competitive environments using hands-on examples.
Strategies to create a strong IP management department: Learn what goals to establish for your department, tools needed from disclosure to patents, patent litigation management with key examples from the industry.
International IP Trends
Patent protection in emerging economies
Who Should Attend:
The course is designed for legal professionals, business development and commercialization personnel, scientists involved with IP issues in companies/universities, technology transfer managers and executives involved in licensing.
Program Development Manager
|Host Company||Kellogg Center for Biotechnology