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Promotion

A stylized Map image of the geographic area is created to brand the region and showcase individual life science organizations in the community. The map is produced by a professional artist and includes participant logos and hand painted building pictures. The image can be reproduced on any number of promotional items including posters, mouse pads and t-shirts.

Function

A regional Hotbed Homepage on BioSpace.com includes area news, jobs, event listings and other information - all filtered specifically for the community. This distinct regional page is updated and delivered daily. All participants receive an online Company Profile that cross-links to their product pipeline, stock information, press releases and other relevant information on BioSpace.com.

For 30 years, BioSpace's world renowned Hotbed Campaigns have highlighted thriving clusters of life science industry, helping to attract investment, talent and additional resources to specific geographic areas.

Created as regional marketing tools to assist clusters competing for valuable resources, the campaigns have become a staple part of the industry's promotion. The original Biotech Bay™ Hotbed map for the San Francisco Bay Area hangs on permanent display in the Smithsonian Institution's National Museum of American History.

Each campaign includes a world-renowned BioSpace Hotbed Map, an iconic image of an area that displays the logos and buildings of participating organizations. The map is further enhanced through the integration of many functional components including a regional Hotbed Homepage on BioSpace's industry leading Web site, BioSpace.com, which features life science news, jobs, stock updates, real estate, events and other industry information. To give a comprehensive overview of a community the campaigns include biotechnology and pharmaceutical companies, industry service and supply companies, research institutes, non-profit organizations and universities.

Participation and Sponsorships are available to:
  • Biotechnology and Pharmaceutical companies
  • CROs
  • Lab Service & Supply companies
  • Venture Capitalist groups
  • Recruitment firms
  • Law Firms
  • Media and Marketing firms
  • Consulting & Accounting firms
  • Software
  • Advertising agencies
  • Real Estate & Development companies
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