For 30 years, BioSpace's world renowned Hotbed
Campaigns have highlighted thriving clusters of life
science industry, helping to attract investment, talent and
additional resources to specific geographic areas.
Created as regional marketing tools to assist clusters competing for
valuable resources, the campaigns have become a staple part of the
industry's promotion. The original Biotech Bay™ Hotbed map for the
San Francisco Bay Area hangs on permanent display in the
Smithsonian Institution's National Museum of American History.
Each campaign includes a world-renowned BioSpace Hotbed Map, an
iconic image of an area that displays the logos and buildings of
participating organizations. The map is further enhanced through
the integration of many functional components including a regional
Hotbed Homepage on BioSpace's industry leading Web site,
BioSpace.com, which features life science news, jobs, stock
updates, real estate, events and other industry information. To
give a comprehensive overview of a community the campaigns include
biotechnology and pharmaceutical companies, industry service and
supply companies, research institutes, non-profit organizations and
A stylized Map image of the geographic area is created to brand
the region and showcase individual life science organizations
in the community. The map is produced by a professional artist
and includes participant logos and hand painted building
pictures. The image can be reproduced on any number of
promotional items including posters, mouse pads and t-shirts.
A regional Hotbed Homepage on BioSpace.com includes area news,
jobs, event listings and other information - all filtered
specifically for the community. This distinct regional page is
updated and delivered daily. All participants receive an online
Company Profile that cross-links to their product pipeline,
stock information, press releases and other relevant
information on BioSpace.com.