Why Neuromarketing is a Neuroscam
7/26/2013 7:40:54 AM
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As a rule, almost anything that involves the prefix neuro is probably a buzzword. Brains! They're the key to everything! Pretty pictures of brain scans or electrical pulses can reveal the depths of the human experience! We're even more likely to believe poor explanations of psychology when they're accompanied by gratuitous neuroscience jargon.
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