Why Innovators Can’t Just Tell Consumers What They Want Anymore
It’s been more than 15 years since Apple co-founder Steve Jobs famously commented in a Business Week article that “A lot of times, people don’t know what they want until you show it to them.” Since then, the degree of innovation that has taken place not only in the realm of consumer technology but for science and technology has exploded.
The pace of and drive toward the development of new products, materials, designs and thinking – homogenously described as “innovation” – has become almost cliché in today’s business lexicon. And yet evidence has emerged that consumers’ willingness to passively grab at whatever is the next best thing may be waning.
Hey, check out all the engineering jobs. Post your resume today!
The pace of and drive toward the development of new products, materials, designs and thinking – homogenously described as “innovation” – has become almost cliché in today’s business lexicon. And yet evidence has emerged that consumers’ willingness to passively grab at whatever is the next best thing may be waning.
Hey, check out all the engineering jobs. Post your resume today!