Verticals onDemand and Exploria SPS Integrate Best-in-Class Applications to Deliver Landmark CRM/CLM Solution for the Life Sciences Industry

PLEASANTON, Calif. & HARTFORD, Conn.--(BUSINESS WIRE)--Verticals onDemand and Exploria SPS joined forces this week, linking their best-in-class software applications to bring pharmaceutical companies an integrated customer relationship management (CRM) and closed loop marketing (CLM) solution. Verticals onDemand’s VBioPharma™ SaaS CRM application will be fully integrated with Exploria’s CLM software, connecting sales and marketing in a continuous loop for real-time information sharing. The combination empowers pharmaceutical sales and brand teams to customize messaging to every physician in every interaction, thus providing micro-segmentation “on the fly.”