Veeva Systems, Inc. Launches First Integrated Pharma CRM and CLM Solution Designed for the Apple iPad

(BUSINESS WIRE)--Today Veeva Systems unveiled Veeva iRep, the pharmaceutical industry’s first complete customer relationship management (CRM) and closed loop marketing (CLM) solution built exclusively for the iPad. The new solution leverages the best of the iPad to drive efficiency through elegant CRM functionality, effectiveness via dynamic presentation of HTML5 content, and enhanced customer relationships with mobile internet connectivity. The company announced the solution to the media and customers this morning at the Four Seasons Hotel in Philadelphia along with its partners Apple, Accenture, Cognizant, HighPoint Solutions, Intouch Solutions, Mavens Consulting, and salesforce.com.