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Upfront Chromatography Appoints VP Sales and Marketing

3/10/2008 12:12:59 PM

Copenhagen, 10th March 2008 – Upfront Chromatography A/S, the world’s leading provider of customised industrial-scale separation services, today announced the appointment of Søren Pedersen as Vice President Sales and Marketing, with immediate effect.

Søren has been recruited to lead the global expansion of sales and marketing activities, with a particular focus on North America, as Upfront continues to develop new markets for its innovative Rhobust™ processing platform. He will also lead the Company’s programme to develop and launch the world's first fully disposable chromatography system for biopharmaceutical production.

Søren joins Upfront with significant global sales and marketing experience. Previously, at Superfos Pharma Pack, he was Sales Manager responsible for the Americas, and at Novozymes he held positions as Global Marketing Manager Food and Nutrition and Senior Strategic Account Manager.

Søren has an M.Sc. International Technology Management, Aalborg University, a Graduate Diploma in Business Administration (Marketing Management) from Copenhagen Business Scholl, and an Executive MBA from AVT.

“We are delighted with the appointment of Søren to lead the expansion of Upfront’s sales and marketing”, commented Mike Bennett, CEO of Upfront. “This is a very exciting period for the Company as we are undergoing significant growth due to the success of our systems in a wide range of industrial settings. Søren’s extensive knowledge and experience in North America will be invaluable to us”.

About Upfront Chromatography: Upfront Chromatography A/S develops and manufactures innovative products and technologies for isolation and recovery of biotherapeutics and functional biomolecules directly from bioreactors and industrial side-streams. For customised separation services, Upfront offers access to its proprietary Rhobust™, universal process platform combined with extensive technical and regulatory support. From a feasibility study to commissioning of the final installation, Upfront works with its customers to develop adsorbents, ligand chemistry, columns and other hardware to optimise process performance. Upfront are currently developing the world's largest chromatography system. Upfront focuses in two major application areas: Bioprocess offers a novel solution to customers who need to recover and purify monoclonal antibodies, therapeutic proteins and other biomolecules from blood plasma or bioreactors, under cGMP-compliant conditions. Biomine enables the isolation of high-value functional proteins and other biomolecules from bioreactors or industrial process side-streams for use as food ingredients, industrial enzymes, nutraceuticals and healthcare products. Upfront’s research, development and ISO9001-compliant manufacturing facility is situated in Copenhagen, Denmark. Please visit: For further information, please contact:

At Upfront Chromatography: Natalya Clark, Business Development Manager T: + 45 39 27 37 63

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