Trinity Pharma's AgileM Delivers the First Mobile Analytics Solution for Life Sciences

WALTHAM, Mass., Feb. 26, 2013 /PRNewswire/ -- Mobile analytics with real-time insights have finally come to the life sciences industry. Today, Trinity Pharma released AgileM, the first mobile analytics platform designed specifically for life science companies. Coupled with Trinity's cloud-based master data management solution, AgileM enables users to make tactical and strategic decisions grounded in data anytime, anywhere. Developed in HTML5, AgileM represents an intuitive and guided analytic experience for the data consumer across multiple mobile and web-enabled devices. AgileM is the first and only application that brings real value to the industry's massive investment in mobile technology.

The life sciences industry relies on an abundance of data; however, it has historically been plagued by rigid, complex data warehouses and generic business intelligence solutions. The limitations of these traditional systems are amplified as the amount of data, cost pressures and demand for mobile analytics increase exponentially. Life science companies need a new and better way of managing and consuming big data in today's dynamic business environment with its increasingly mobile-enabled workforce. AgileM directly answers those challenges.

"We looked at mobile as an opportunity to rethink the way information is consumed and delivered. Trinity is shaping the future of analytics and our goal was to create a solution that offered more than just reporting because ultimately users want insights," said Zackary King, co-founder of Trinity. "AgileM provides our customers with richer and more intuitive analytics on their mobile devices while driving increased performance, lowering costs and improving engagement all while simultaneously leveraging the incredible potential of the cloud."

Trinity has seen a 220 percent increase in mobile adoption over the past two years from its customers, highlighting the need for a new mobile analytics tool in the life sciences industry. AgileM is unique in that it presents large amounts of data as an "analytic story" on your tablet, providing insights and answering questions specific to each user's role from field teams to C-suite executives. With a first-of-its-kind interface, the solution delivers critical data surrounding opportunities, performance management, market dynamics and customer targeting in a way that is both easy to understand and leverage on the go. Delivered as a cloud solution, AgileM is simple and fast to deploy meant for field sales teams and home office users alike enabling life science companies to realize the benefits of mobile analytics immediately and with little risk.

Some of the key features of AgileM include:

• The First HTML5 Mobile Analytics App for Life Sciences
  • The only mobile app that delivers integrated performance analytics to any device (iPad, Nexus, Surface, etc.).
  • Device portability and rapid deployment to thousands of field, mobile, home office and executive users.
  • Enterprise security integration with single sign-on.
• All-in-one Mobile Information Portal
  • Analytics and insights accessible in one easy place on any device anywhere, anytime.
  • Unique consumer-friendly interface that makes data exploration easy, drives user adoption and reduces training.
  • Cloud or on-premise deployment options with online and offline capability.
• Superior UI/UX with Guided Insights
  • Guided user experience tailored specifically to each consumer their role, goals and objectives.
  • Users are taken through an "analytic story" that delivers actionable insights, making it easy and intuitive to consume large amounts of information.
  • Designed for the entire commercial organization from field sales teams to business analytics to management.

"Consistent with industry trends, we have seen 100 percent of our clients make significant investments in the deployment of their mobile strategies. Before today, options for mobile analytics were limited to industry-agnostic BI tools that simply failed to provide value and required significant costs and resources to deploy and manage," said Brian Irwin, VP of business strategy for Trinity. "AgileM is unique an analytic solution developed by life science professionals for life sciences. Nearly all of our clients are moving to AgileM with overwhelmingly positive feedback."

"AgileM allowed us to realize immediate value in our mobile strategy. Not only did AgileM's cloud-based model offer an easy, quick and cost-effective rollout, its powerful, personalized and easy-to-use mobile interface were an important part of our recent product launch. AgileM presents analytics in a refreshing way, unlike any other analytics platform we'd considered," said Steven Querol, senior national sales director at ARIAD Pharmaceuticals, Inc.

"Finding a way to make insights truly actionable at the field level has always been a challenge for life science organizations," said Mark Cieplik, senior life sciences executive and former senior vice president at Cegedim. "Trinity's AgileM addresses that challenge. Importantly, it's delivered via popular mobile devices like the iPad, which reps really use. Trinity's AgileM has set the bar high in the area of delivering meaningful insights that life science reps and the home office can use to improve sales performance."

About Trinity Pharma:

Trinity is the leader in cloud-based data and analytic solutions for the global life sciences industry. Founded with a simple and powerful vision, Trinity turns big data into easy-to-use insights that drive performance across the enterprise. From the world's most successful pharmaceutical, biotech, medical device and healthcare information leaders, our customers overcome complex data challenges with ease and deliver the most intuitive and powerful analytics that drive success.

To learn more visit www.TrinityPharma.com

Contact: Kari Hulley, 781-966-4129, kari@inkhouse.com

SOURCE Trinity Pharma