Top Four Medtech Marketing Trends Of 2015
Faced with uncertain funding and ever-increasing costs, laboratories and hospitals are more prudent than ever regarding the equipment they purchase. As such, marketing and sales professionals in the scientific instrument and medical device markets must clearly communicate their product differentiation and value at every touch point.
From a marketer’s standpoint, this means there is a tremendous increase in the need to deliver experiences that inform customers and partners about the specific differentiated value of the company’s products and solutions, not simply their features and functions.
This will require taking a new approach to marketing and communications with a focus on measurable outcomes.
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From a marketer’s standpoint, this means there is a tremendous increase in the need to deliver experiences that inform customers and partners about the specific differentiated value of the company’s products and solutions, not simply their features and functions.
This will require taking a new approach to marketing and communications with a focus on measurable outcomes.
Help employers find you! Check out all the jobs and post your resume.