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The Avoca Group Selects Strategic Partner, Sitrof Technologies

2/20/2013 12:42:42 PM

PRINCETON, NJ (February 20, 2013) – Sitrof Technologies, a leading provider of IT and document management solutions for the life sciences industry, and The Avoca Group, an industry-leading consulting and research organization specializing in clinical outsourcing and alliance management, today announced a strategic partnership specifically tailored for the life sciences industry.

“The Avoca Group provides comprehensive alliance and relationship management consulting services to the life sciences industry and we are always in search of best-of-breed solutions,” said Avoca President Patricia Leuchten. “By partnering with Sitrof Technologies our clients and Avoca Quality Consortium member companies will benefit as we streamline our processes through the application of the latest technologies available. In addition, as part of the partnership, Avoca and Sitrof will proactively identify ways that technology enablers can support Avoca's mission to help their clients build, measure and manage business relationships in the life sciences area."

Sitrof Technologies’ award-winning solutions have been deployed in dozens of life sciences companies including CROs, IRBs and other life sciences service partners in clinical trials, quality management and regulatory affairs. Founding partners Dan Wheeler and Bryan Reynolds have built a highly successful IT services business helping life sciences companies streamline and automate their processes.

“Unstructured content generation and the need for outsourcing are both growing at tremendous rates within life sciences companies, with no slow down in sight,” said Reynolds. “By working with The Avoca Group and Sitrof Technologies, life sciences companies can be assured they are implementing best practices in relationship management and quality management based on the most up-to-date, validated technologies and Business Process Management (BPM) platforms.”

About Sitrof Technologies:

Sitrof Technologies is a profitable, privately held company with its headquarters in Princeton, N.J. They provide premier consulting and technology solutions that enable life sciences companies to improve efficiency and mitigate legal and compliance risks. Sitrof’s mission is to provide affordable, state-of-the-art software and processes to maximize information assets. They deliver customer-focused, vendor solutions that exceed expectations while delivering maximum value. Sitrof is also a platinum sponsor for the Life Sciences Cloud Consortium, the premier gathering of experts in harnessing cloud technology for the Life Sciences space. For more information, visit

About The Avoca Group:

The Avoca Group is an industry-leading organization providing survey research, consulting services and training in the areas of clinical outsourcing, business development, strategic alliances and client service. Founded by industry veteran Patricia Leuchten in 1999, the company works exclusively in the healthcare industry and has a focus on relationship management. Avoca's clients include top five pharmaceutical companies and global contract research organizations as well as small companies seeking aggressive growth within the healthcare industry. Led by The Avoca Group and sponsored by Eli Lilly and Company and Pfizer, Inc., The Avoca Quality Consortium brings together quality, outsourcing and operational professionals from member pharma, biotech and CRO organizations to accelerate the development of best practices and industry standards for proactive quality management.

For more information visit

Media Contact:

Kelly Stratton

(610) 421-8601 ext 107

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