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Study: Drinking Beer Can Create the Urge to Consume More Alcohol, Indiana University School of Medicine Reveals


7/15/2013 9:58:13 AM

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Miami, FL (PRWEB) July 15, 2013 -- As reported by HealthDay News (4/15), in an article titled,Beer's Taste May Trigger Urge to Get Drunk, a research study has found that drinking a small amount of beer may trigger a part of your brain's reward system and give one the urge to consume more alcohol.

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According to the news story, Beer's Taste May Trigger Urge to Get Drunk, researchers have found that when one drinks, there are sensory cues that may affect certain parts of the brain, which cause a craving for more alcohol. During the research, people were given a very small amount of beer they were used to drinking. It was discovered that the subjects' desire to drink was directly connected to their release of dopamine, a neurotransmitter that works to control the brain's reward and pleasure areas.

"This is the first human demonstration that a stimulus that is reliably associated with alcohol association -- that flavor alone, without any significant amount of alcohol -- is able to induce a dopamine response," said study author David Kareken, a professor at Indiana University School of Medicine.

Kareken added, "This is really quite strong evidence that there are genetic factors that change the brain's chemistry and may act as risk factors for dependence."

"An alcohol-related issue doesn't have to ruin your life. Contact a detox center such as Harbor Village and receive the care you need to achieve sobriety," said Robert Niznik, Harbor Village CEO.

For more information, visit: http://harborvillageflorida.com/ or call the 24/7 hotline at 1-855-338-6900.

Media Contact:

Robert Niznik

Harbor Village

Miami, FL

305-999-5728

robert(at)harborvillageflorida(dot)com

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