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Startup CEO Responds to Naysayers, Homebirthers: Women Involved in Design Process for Medical Device From Beginning


10/17/2013 8:00:06 AM

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Last month, MedCity News featured Materna Medical as a medical device company designing a product to prevent pelvic floor damage to a mother, while minimizing vaginal tearing, shortening labor and delivery and reducing stress on a baby as it’s being delivered. While many liked the story on Facebook, many women took to our comments section and the blogosphere to voice disdain and skepticism toward the medical device technology. It’s not the first time Materna CEO Mark Juravic has heard this sort of negative feedback from women who are advocates of natural birth. Their concerns prompted this follow-up with Juravic.

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