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Sonoma Orthopedic Products Inc. Announces Launch of New VELOX™ Procedure With Sonoma CRx® Clavicle Repair Device


1/8/2013 9:27:34 AM

SANTA ROSA, Calif., Jan. 7, 2013 /PRNewswire/ -- Sonoma Orthopedic Products, Inc. today announced the launch of its new VELOX procedure for repairing clavicle fractures with the Sonoma CRx clavicle nail. The VELOX procedure features an innovative, fast, and reproducible minimally invasive method of clavicle fracture repair using the Sonoma CRx device. New instruments streamline medial canal preparation and provide visual confirmation of optimal implant placement prior to fixation. The Sonoma CRx clavicle nail eliminates plate prominence, and its flexible-to-rigid WaviBody® technology conforms to patients' unique clavicle anatomies.

Regis L. Renard, M.D., M.S., orthopedic trauma surgeon of Patchogue, NY said, "The new instruments in the VELOX procedure have greatly simplified the implantation of the Sonoma CRx clavicle nail. Because the procedure is minimally invasive, my patients get back to sport activity and work faster, and with less pain and no plate hardware irritation issues."

The VELOX procedure instruments are designed to provide easily visualized depth markers. Together with the new Implant Insertion Guide, optimal implant placement is fast and reproducible.

"Our customers' experience with our products is crucially important to us, and their feedback was a key factor in the development of the VELOX procedure," stated Rick Epstein, President and CEO of Sonoma Orthopedic Products. "VELOX makes implantation of Sonoma's CRx faster and more robust. This minimally invasive procedure is expected to become a leading treatment for clavicle fractures."

About Sonoma Orthopedic Products: Sonoma Orthopedic Products is a privately-held medical device company focused on designing, developing, and marketing unique minimally invasive fracture management products. Sonoma Orthopedic Products developed the proprietary WaviBody® technology that allows intramedullary implants to convert from flexible to rigid. As a result, physicians and patients report less pain at the fracture site and a more satisfying cosmetic result. The company currently markets the Sonoma CRx® clavicle fracture repair device, the Sonoma WRx wrist fracture repair device, and the Sonoma HMRx humerus fracture repair device. Sonoma Orthopedic Products was founded in 2005, and is headquartered in Santa Rosa, California. For more information, visit http://www.sonomaorthopedics.com/

CONTACT:
Sonoma Orthopedic Products, Inc.
Marc Prisant
Chief Financial Officer
707-526-1335
press@sonomaorthopedics.com

SOURCE Sonoma Orthopedic Products, Inc.



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