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Sonic Innovations, Inc. (SNCI) Celebrates Company's First Receiver-In-Canal Hearing Aid


4/1/2009 11:03:15 PM

Sonic officials say the new Sonic Touch(TM) hearing aid is smallest receiver-in-canal product available

SALT LAKE CITY, April 1 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. will celebrate its first receiver-in-canal ("RIC") device, Sonic Touch(TM), at the Audiology NOW! Conference to be held in Dallas, Texas, April 2 through 4, 2009. Company officials say the Sonic Touch(TM) product is the smallest receiver-in-canal product available in the market.

Sonic Touch(TM) is offered at three technology levels and available in a choice of five base colors and 15 accent color clips. The three Sonic Touch(TM) products are readily identified by the number of processing channels. Sonic Touch(TM) 6 has six channels and two programs, Sonic Touch(TM) 12 has 12 channels and three programs, and Sonic Touch(TM) 24 has 24 channels, four programs and voice alerts. "The Sonic Touch(TM) product represents a major step forward for Sonic Innovations and our industry as a whole. In addition to its sophisticated design, incredibly small size and ease of use features, Sonic Touch(TM) has the best moisture resistance of any RIC product on the market," said Innovations CEO, Sam Westover.

Westover noted that the Sonic Touch(TM) products incorporate many of the sound processing technologies present in Sonic Innovations' Velocity(TM) series of hearing solutions. Touch provides natural sound quality, superior noise reduction and the finest directionality, driven by Sonic's unique DIRECTIONALfocus technology.

ABOUT SONIC INNOVATIONS:

Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving lives through enhanced hearing. Sonic Innovations is dedicated to the growth and success of their hearing-healthcare partners.

Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. In conjunction with their distributor partners, Sonic Innovations has provided hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at www.sonici.com.

Sonic Innovations' partners have prescribed more than 1 million Sonic hearing instruments.

This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: we face aggressive competition in our business; acquisitions could be difficult to integrate and disrupt our current business and therefore may harm our operating results; we may not launch more product lines this year; our products may not help people hear better or more naturally; we may poorly operate newly acquired businesses; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, which expose us to a variety of risks including government reimbursement, that could impact sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2008, as filed with the Securities and Exchange Commission.

We undertake no obligation to revise our forward-looking statements to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise.

CONTACT: Therese Clay of XO Marketing, +1-801-272-8686, cell,
+1-801-541-9244, therese@xomktg.com, for Sonic Innovations

Web site: http://www.sonici.com/



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