Sonic Innovations, Inc. And Amplifon Sign Supply Arrangement

SALT LAKE CITY, Jan. 29 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. , a leading producer of advanced digital hearing aids, today announced that it has entered into a supply agreement with Amplifon, Inc., making Sonic Innovations a preferred supplier to Amplifon for the first time in over five years. Under the supply agreement Amplifon has committed to selling a certain volume of Sonic product in selected geographic regions.

"This agreement reinforces our distribution expansion initiatives with key accounts with strong delivery networks. We are also very excited to have reengaged with the largest hearing aid distributor and retailer in the world," noted Sam Westover, President and CEO of Sonic Innovations.

Sonic Innovations designs, develops, manufactures and markets advanced digital hearing aids designed to provide the highest levels of satisfaction for hearing impaired consumers.

Amplifon Group, based in Milan, Italy, is the world leader in the distribution and fitting of personal hearing solutions. Its North American subsidiary, Amplifon USA, is the parent company of the Sonus, Miracle-Ear and Amplifon Hearing Aid Centers brands. The company also owns several brands in France, Germany, Spain, Portugal, Switzerland, Hungary, the United Kingdom and the Netherlands.

This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: the market acceptance of our products; we face aggressive competition in our business; acquisitions could be difficult to integrate, disrupt our business and harm our operating results; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, particularly in Germany and Australia, which expose us to a variety of risks that could result in lower sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2005, as filed with the Securities and Exchange Commission.

CONTACT: Sam Westover, President and CEO, +1-801-365-2800, or MikeHalloran, Vice President and CFO, +1-801-365-2854, both of SonicInnovations, Inc.