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Social Media On the Job: What Goes Wrong When the Boss Spooks Employees as an Online Space Invader

1/17/2012 1:38:48 PM

Second City Communications and Corpedia Release Funny and Engaging Video Called “Company Retreating” Exploring Boundaries and Privacy When Using Social Media At The Office

“Company Retreating” is One of Many Timely, Relevant Videos on Ethics and Compliance Topics Served Up In the Innovative Video Library Called RealBiz Shorts

CHICAGO--(BUSINESS WIRE)-- Just because the boss can connect with employees through online social networks, is it a good idea?

And if managers do connect to employees online, how best to strike the right balance and not violate important ethics and compliance codes of conduct?

Those questions and others shape the focus of the new video “Company Retreating” in the RealBiz Shorts video library, the high-octane service from Second City Communications and Corpedia for engaging employees on important ethics and compliance topics.

“Very often, the do’s and don’ts of company social media policies are aimed at employees – which is important – but there’s also the issue of what happens when the boss connects to his/her staff in social networks,” said Steve Johnston, President of Second City Communications. “Privacy, discretion, boundaries – all those are important for managers to be conscious of with employees. And for many companies, it’s as simple as: Don’t be Facebook friends with people who report to you,” added Johnston.

Corpedia and Second City Communications innovated the funny and highly effective video library – RealBiz Shorts – to address a wide range of important issues around ethics and compliance — including harassment, fair employment, whistle blowing, privacy, political contributions, and using social media appropriately.

The RealBiz Shorts video, Company Retreating: How to Un-build a Team via Social Media, is one example. It highlights the importance of boundaries when connecting with employees via social media. View that video at:

“Companies are striving for new and innovative ways to reach employees and minimize risk around ethics and compliance,” said Tim Erblich, EVP of Corpedia. “The stakes are high – but you need to engage employees and really connect with them in order to influence behavior and train them. Innovative companies know that – and they’re constantly challenging us to come up with new ways to connect with and engage their people. RealBiz Shorts is one answer to that – especially with younger Millennials who consume so much video and use social media constantly,” added Erblich.

RealBiz Shorts are created with clients to ensure that they’re relevant to real issues. RealBiz Shorts also features videos on topics including code of conduct awareness, corruption & bribery, conflicts of interest, tone at the top leadership, and customer privacy policy – among others.

RealBiz Shorts is designed to add-in to existing education and training initiatives for ethics & compliance. Companies embed RealBiz Shorts in their online newsletters, use them as icebreakers for live trainings, and use them to market online training and certification programs internally.

In all, more than 100 organizations across business and government subscribe to one of the two RealBiz Shorts video libraries – the general ethics and compliance library ( or the Life Sciences library (

RealBiz Shorts has subscribing organizations from across the business world, including: Microsoft, Dow Chemical, MasterCard, Miller-Coors, The Gap, United States Steel Corporation, Best Buy, General Motors, Hershey. Additionally, RealBiz Shorts Life Sciences services numerous clients, including Allergan, Bristol-Myers Squibb, Cardinal Health, Covidien, Johnson & Johnson, Medtronic, and Roche.

More information about RealBiz Shorts is at:

About Second City Communications

Second City Communications (SCC) is the corporate services division of the world-renowned improvisational theatre company, The Second City. Drawing on The Second City’s 50-year legacy of connecting with audiences through powerful, incisive content, SCC works with hundreds of Fortune 1000 clients each year in blended learning/training programs, internal communications initiatives, and brand marketing assignments. More information about SCC is available at:

About Corpedia

Corpedia offers a wide variety of innovative and user-friendly programs to help organizations effectively address legal compliance and ethics issues. Developed and implemented by a team of experts with years of experience and industry insight, our solutions familiarize employees with all facets of regulations affecting their company and offer the most measurable outcomes for their compliance and ethics initiatives. With over 700 customers in more than 150 countries, including Wal-Mart, Time Warner, OfficeMax, PepsiCo, and Dun & Bradstreet, Corpedia delivers the right compliance and ethics training to the right people at the right time—every time. More info is at:

for Second City Communications
Michael Tirrell, 312-787-2426

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