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Size Matters When Convincing Your Brain To Eat Healthier Foods, Vanderbilt University Study



8/12/2014 6:41:46 AM

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Variety may trump virtue when it comes to the struggle to eat healthy, says a Vanderbilt marketing professor who studies consumer self-control and endorses “vice-virtue bundles” combining nutritious and not-so-nutritious foods.

“We suggest a simple … solution that can help consumers who would otherwise choose vice over virtue to simultaneously increase consumption of healthy foods (virtues) and decrease consumption of unhealthy foods (vices) while still fulfilling taste goals – ‘vice-virtue bundles,’” Kelly L. Haws, associate professor of management at Vanderbilt’s Owen Graduate School of Management, said.

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