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Sanomedics International Holdings Inc. Signs Multi-Year Distribution Agreement With Watermark Medical

3/11/2010 7:10:11 AM

MIAMI--(BUSINESS WIRE)--Sanomedics International Holdings, Inc. (Pink Sheets:SIMH - News) has announced that the company has signed a comprehensive distribution agreement with Watermark Medical, LLC. The company will immediately provide Sanomedics access to their expanding global distribution network.

Watermark Medical, LLC is a medical products and services company co-founded by Sean Heyniger (CEO) and Charlie Alvarez (President). Watermark Medical’s Board of Directors includes John Sculley (former CEO of Apple Computer, former CEO of Pepsi-Cola Company, and Co-founder of South Ocean Growth Equity) as well as Peter Callahan (former President and CEO of American Media Incorporated). Mr. Sculley and Mr. Callahan serve as Co-Chairmen for Watermark Medical.

“There are multiple markets and channels for collaboration between Watermark Medical and Sanomedics,” stated Charlie Alvarez, Co-Founder and President of Watermark Medical. “Initially, distribution of Sanomedics’ products and services will be our primary focus. Both companies are looking forward to the numerous additional opportunities we will be mutually exploring.”

Watermark Medical, LLC is best known for the development and distribution of diagnostic products and services in the sleep apnea space, leading the market with the ARES home sleep testing device. With the addition of Sanomedics’ products, this agreement speaks to Watermark Medical’s strategic vision and impressive capabilities in building global sales and distribution channels for a wider variety of medical devices and services.

“Our agreement with Watermark Medical is anticipated to have an immediate and significant impact on our sales expansion efforts,” added Keith Houlihan, President of Sanomedics. “Charlie and his team are providing us with multiple ready-made relationships and channels of distribution. We are excited to ramp our production to meet the numerous opportunities which Watermark Medical has already presented.”

Although a multi-year contract, specific terms of the agreement will not be disclosed at the current time, but may be disclosed in-part as required by future regulatory filings. Both companies expect that additional media announcements concerning this relationship may be issued as the relationship progresses.

About Sanomedics

Sanomedics International Holdings, Inc. (SIMH) designs, develops and markets innovative medical health and wellness diagnostic products targeting three key markets -- professional medical service providers, consumer home healthcare, and the rapidly expanding health sector for pets. Capitalizing on the trend of personal responsibility for health and wellness for all family members, as well as an increasing focus nationally on preventative health as a means to control healthcare cost escalation, the goal of Sanomedics is to be the diagnostic bridge between the medical world and home.

About Watermark Medical, LLC.

Watermark Medical, LLC, (WM) is a privately held medical device, services and distribution company.

WM’s distribution focus combines innovative medical diagnostic and therapy technologies with extensive U.S. and global sales channels to doctors, hospitals, clinics and the home healthcare industry. WM’s highly experienced team of seasoned industry professionals have a proven ability to combine innovative technology solutions and outstanding sales channels for medical devices and services. WM’s leadership also has proven success in the acquisition and integration of operating companies. WM’s extensive industry network and strategic relationships bring an unprecedented level of business experience to clients and customers.

About South Ocean Growth Equity

South Ocean Growth Equity (SOGE) focuses on start-ups founded by serial entrepreneurs with a primary focus on healthcare and medical products, technology-enabled internet products, and services companies. SOGE is a Florida based investment firm, led by co-founders John Sculley and Sean Heyniger. Messrs. Sculley and Heyniger, having worked together since 2005, formed SOGE in 2008 to assist companies founded by serial entrepreneurs by providing management expertise and deep domain experience. In addition to providing management and industry expertise, SOGE assists companies with raising capital. Companies will benefit from SOGE’s access to proprietary deal flow, management expertise and experience building and selling companies. Messrs. Sculley and Heyniger together have a proven history of successful investments in multiple operating companies. SOGE’s other members are seasoned operating and investment professionals who provide additional depth and expertise to SOGE. Prior to co-founding SOGE, Mr. Sculley served as CEO of Pepsi-Cola Company and Apple Computer, Inc. Prior to co-founding SOGE, Mr. Heyniger served as CEO of PDSHeart, and as a senior sales executive at PSS World Medical. Mr. Heyniger currently serves as CEO of Watermark Medical LLC.

Forward-Looking Statements

This press release may contain statements which constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the intent belief or current expectations of the Company, its directors, or its officers with respect to the future operating performance of the Company Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors. The company’s periodic filings with the Securities and Exchange Commission should be viewed for a complete understanding of risk and uncertainty.


Sanomedics International Holdings, Inc. Keith Houlihan, 305-433-7814

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