Sales Letters Get You Hired Faster Than Cover Letters
8/9/2007 5:10:07 AM
By Tom Sather (Appleton Post-Crescent) -- As a rule, I hate reading cover letters. Nearly all are bland, boring and banal. In fact, most cover letters are such exercises in boredom that I suggest you stop sending them altogether. That's right. Don't send a cover letter. Send a sales letter instead. After all, your goal in writing to employers is to "sell" them on hiring you, right? With that in mind, here's a recent success story that will help you stop sending cover letters, and start sending sales letters that get job interviews. Read full article below.
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