Reflexion Health Raises $4.5 Million to Advance Idea for "Prescribed Software"
Reflexion Health, a San Diego startup developing a system that uses Microsoft’s Kinect motion sensing system to help physical therapy patients with their rehab, has raised $4.25 million in seed funding from the West Health Investment Fund.
Reflexion CEO and co-founder Spencer Hutchins tells me the company plans to use the funding to advance development of its interactive software, and to test the idea of marketing its technology as “prescription software.” Instead of selling its software as a service directly to consumers, Reflexion plans to enroll doctors and physical therapists as resellers who would prescribe the program in much the same way caregivers prescribe other medical products.
Reflexion CEO and co-founder Spencer Hutchins tells me the company plans to use the funding to advance development of its interactive software, and to test the idea of marketing its technology as “prescription software.” Instead of selling its software as a service directly to consumers, Reflexion plans to enroll doctors and physical therapists as resellers who would prescribe the program in much the same way caregivers prescribe other medical products.