Prime Access Tapped To Carry Out Novo Nordisk A/S’s Diabetes Efforts Aimed At U.S. Hispanics

NEW YORK--(BUSINESS WIRE)--New York-based Prime Access today announced that it has been appointed agency of record for the US Hispanic market for Novo Nordisk. The agency will be tasked with branded and unbranded strategy development and execution as well as digital and traditional media planning and buying. Prime Access will also spearhead strategic development of Novo Nordisk’s diabetes franchise across other US multicultural markets.

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