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Placebo Effect Seen In Treating Colds, University of Wisconsin Study



7/13/2011 8:40:43 AM

People who believe a cold remedy will work may indeed feel better sooner -- even if they don't get the real treatment, a new study suggests. Researchers say their findings are evidence that the so-called placebo effect is at work in recovery from the common cold. So if the go-to treatment you believe in -- from chicken soup to vitamin C -- is unlikely to do any harm, you might as well stick with it, they say.

Read at Reuters


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