BioSpace.com

Biotech and Pharmaceutical
News & Jobs
Search the Site
 
   
Biotechnology and Pharmaceutical Channel Medical Device and Diagnostics Channel Clinical Research Channel BioSpace Collaborative    Job Seekers:  Register | Login          Employers:  Register | Login  

NEWSLETTERS
Free Newsletters
Archive
My Subscriptions

NEWS
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE

CAREER NETWORK
Job Seeker Login
Most Recent Jobs
Browse Biotech Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers

HOTBEDS
Regional News
US & Canada
  Biotech Bay
  Biotech Beach
  Genetown
  Pharm Country
  BioCapital
  BioMidwest
  Bio NC
  BioForest
  Southern Pharm
  BioCanada East
  US Device
Europe
Asia

DIVERSITY

INVESTOR
Market Summary
News
IPOs

PROFILES
Company Profiles

START UPS
Companies
Events

INTELLIGENCE
Research Store

INDUSTRY EVENTS
Biotech Events
Post an Event
RESOURCES
Real Estate
Business Opportunities

 News | News By Subject | News by Disease News By Date | Search News
eNewsletter Signup
Miles
Km80.5

   

Pharma Battle at Standstill, but War is Far From Over


4/23/2012 8:05:49 AM

"All's quiet on the Western front, but we're still in the war." That's how John Kamp, executive director of the Coalition for Healthcare Communication, summed up the pharmaceutical industry's regulatory issues. Big Pharma's annual tussles with the Food and Drug Administration, not to mention Congress, seem to be at a standstill thanks to the coming presidential election. But both sides are gearing up for what could be an eventful winter. "The big thing that we all worry about is whether the tax deduction for advertising goes away," Mr. Kamp said. "Advertising spending would go down, business would be lessened at ad agencies and you would see just a general decline in advertising." That could be an unwelcome prospect, given that measured-media spending in pharma has steadily declined from its $5.4 billion peak in 2006, according to Kantar Media.

Read at Ad Age

Ad Age
 
 

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES