Pepsi's New Fat Blocking Soda Unleashed on Japanese Consumers

If there’s a sign that the soda industry is in trouble or lost its grip on reality, this is surely it. Up until recently, soda manufacturers have at least tacitly acknowledged that their carbonated swills aren’t healthy options. Don’t get me wrong, they haven’t gone so far as to admit the potentially damaging effects of soda, but there have been no Nutella-esque marketing campaigns advocating the inclusion of a 16-ounce jug of sugary bubbles as part of a nutritionally balanced diet.