Orig3n Partners With INNOVASALUD To Advance The Future Of Health In Latin America
BOSTON, May 16, 2017 /PRNewswire/ -- ORIG3N, Inc., a Boston-based biomedical research company, today announced the launch of a unique partnership with INNOVASALUD to bring health and wellness DNA Tests to Latin America. As part of the agreement, ORIG3N DNA Tests in the new market will be cobranded with INNOVASALUD and translated into the Spanish language for increased accessibility.
"This partnership is an incredible milestone in our company's evolution," said Robin Smith, CEO and co-founder of ORIG3N. "Partnering with INNOVASALUD will allow more people to gain direct, affordable access to their DNA as we move closer towards the future of personalized health. INNOVASALUD's vision of offering genetic assessments that help people make healthier decisions about what works for their bodies aligns perfectly with our mission. We're very excited to welcome Latin America to our ORIG3N community!"
ORIG3N offers a full suite of health and wellness DNA Tests that empower people to take charge of their health and discover insights into their unique genetic makeup. The cobranded DNA Tests FITCODE fitness, AURA skin, FUEL nutrition, BLISS behavior, and BLOOM child development will all be available in Latin America.
"We are very excited about the potential of having people better understand themselves," said Salvador Cuadros, Sales and Marketing Director of INNOVASALUD. "Our partnership with ORIG3N will make this possible by introducing high-quality lifestyle DNA tests initially to the Mexican market and then to the rest of Latin America."
ORIG3N was founded after Robin Smith witnessed the disparity of health care and services available to Americans in different parts of the country. He then realized the need to disrupt medicine, not only in the United States but around the world. This partnership brings ORIG3N closer to that goal, as the company joins forces with INNOVASALUD to expand the availability of personalized health care and provide a greater and increasingly diverse group of people with direct access to their genetic information. As the partnership progresses, these cobranded DNA Tests will also be available at various events throughout Mexico. ORIG3N/INNOVASALUD DNA Tests will allow people from all walks of life in Latin America to better understand their own DNA.
"There are so many insights you can glean from your DNA, from your genetic predisposition to vitamin deficiencies, to your fitness potential, to how likely you may be to have a dependence on alcohol," said Smith. "Knowing your unique DNA empowers you to make choices to improve your lifestyle in a way that works with your body."
All ORIG3N/INNOVASALUD personalized genetic assessments' results are delivered through a mobile app (available for download at the Apple store). For more information on how to order, please visit: nxt-dx.com.mx (Latin America) or www.orig3n.com/lifeprofile (United States).
Disclaimer: These products are not a diagnostic test and cannot predict your future health. All data, text, images, and graphics associated with this product are for informational purposes only. Use of this product is not intended to be a substitute for professional medical judgment. Please consult your doctor if you have a question about a medical issue.
About ORIG3N, Inc.
Founded in 2014, ORIG3N exists at the intersection of biological science and emerging technology. Through our DNA tests and community events, we help people understand the links between their genes and how their minds and bodies work. Our research team uses cutting-edge cellular science to develop personalized therapies for repairing tissue damage and disease. Together with our community, we're on a mission to accelerate the future of regenerative medicine. For more information, visit www.orig3n.com.
About INNOVASALUD
Based in Mexico City, INNOVASALUD is a leading private equity firm with a deep understanding of the health care markets in the Latin American region. We search the globe to identify technologies that can be adapted to local context to increase health markets performance and help ensure people live healthier, longer and more productive lives. INNOVASALUD partners with companies and their visionary leaders, to build business platforms, invest capital, knowledge and networks to drive outstanding growth, profitability, and social impact. For more information, visit nxt-dx.com.mx.
CONTACT: Hannah May, hannah@hercreativemedia.com
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SOURCE ORIG3N, Inc.
