ST. LOUIS, Oct. 14, 2013 /PRNewswire/ -- The World Conference on Animal Production (WCAP), organized by the World Association of Animal Production, is held once every five years, so it is with great anticipation that the 11th WCAP kicks off in Beijing, China on October 15th. Novus is honored to once again participate in this important event dubbed the "Olympics" of animal science by the industry. In addition to Diamond sponsorship of the six-day conference, Novus is hosting an informative half-day seminar entitled, "Gut Health: Creating New Value for Food Safety."
"Good gut health builds a strong foundation for animal performance and food safety," notes Dr. Chris Knight, Senior Vice President, Research and Development for Novus. "When infections occur in the intestinal tract, the intestinal barrier against pathogens and the nutrient absorption process is greatly impaired. Animal performance and producer's profitability are reduced, while consumers are left worrying about the resulting product quality. Novus's health and nutritional solutions are designed to help producers manage animal gut health and add new value to food safety."
Novus's Gut Health seminar will be held on Friday, October 18th from 8:30 a.m. until noon at No. 2 Convention Hall and will feature key industry experts from Novus and leading international universities discussing the importance and relevance of animal gut health and its impact on food safety. To see a complete agenda please visit www.novusint.com/wcap2013.
Also, Novus has organized two speakers at the plenary session on Saturday, October 19th. The first, "Is the rising demand for animal protein fueling climate change?," will be led by Dr. Frank Mitloehner of the University of California, Davis, and the second, "Structural integrity challenges in production animals," will be led by Dr. Mercedes Vazquez-Anon, Director, Nutrition Research for Novus.
For more than 20 years, Novus has been developing science-based nutritional solutions and services to support producers in achieving high animal performance with sustainable profitability. For more information about Novus's complete portfolio of products and programs designed to support producers in all aspects of production, visit the corporate web site at www.novusint.com.
About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERAMET aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.
®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®PREVIDA is a registered trademark of TIN, Inc. MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc.© 2013 Novus International, Inc. All rights reserved.
Contacts: Tracy Barfield
SOURCE Novus International