Novartis AG Taps Facebook Live Event To Promote Heart Failure Drugs

And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary.

But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.

Take for instance Novartis, which teamed up with the American Heart Association and actress/singer Queen Latifah as part of their Rise Above Heart Failure initiative.

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