New Royal Philips Electronics N.V. Sonicare For Kids Power Toothbrush Features Bluetooth Wireless Technology And A Free Kid-Friendly Coaching App To Encourage A Lifetime Of Healthy Brushing Habits

STAMFORD, Conn., Aug. 18, 2015 /PRNewswire/ -- Teaching kids proper oral care habits can be a challenge for parents and getting kids excited about brushing their teeth is even more difficult. To make tooth brushing a more positive experience, Philips Sonicare, the #1 dental professional-recommended power toothbrush brand in the United States, is introducing a breakthrough innovation - the NEW Philips Sonicare For Kids rechargeable toothbrush, equipped with Bluetooth® wireless technology and a fun, interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively.

Bluetooth® wireless technology connects the Philips Sonicare For Kids power toothbrush directly to its customizable FREE coaching app, which helps kids develop good oral care habits with the help of their (adorable!) personal brushing coach "Sparkly" who teaches proper brushing techniques and rewards kids for doing a thorough job each time they brush. Fun, educational games encourage kids to brush longer each time, building up to the dental professional-recommended two minutes, while getting them excited about the daily activity. In addition, a separate dashboard in the app allows parents to monitor their child's performance and progress as well as set up custom milestones and incentives to keep them motivated.

"Parents want to help their children build a foundation of healthy habits for life, while also encouraging their playful and imaginative side," said Boon Lai, Vice President of Marketing for Philips North America. "With the Philips Sonicare For Kids' "Sparkly" brushing coach playfully encouraging good oral care habits, the bathroom will become less of a battle ground and kids will look forward to brushing their teeth."

In fact, 98% of parents say it's easier to get their kids to brush longer and better with the new Philips Sonicare For Kids. With more than 500 strokes per second and the ability to remove up to 75% more plaque in hard to reach places than a manual toothbrush, the power toothbrush's sonic cleaning power helps compensate for developing techniques as children become better at brushing. It's equipped with the same effective, patented sonic technology that is found in all Philips Sonicare power toothbrushes that drives fluid between teeth and along the gum-line for a gentle yet effective clean great for kids with braces. Other features designed especially for kids include:

• Eight Peel-and-Stick Designs inspired by "Sparkly" for boys and girls, allowing children to customize their toothbrush
• KidTimer gradually increases to two minutes to train kids to brush for the dentist-recommended time
• Easy Grip Handle allows kids to brush independently or with the help of a parent

Philips Sonicare For Kids is available now at Amazon, Target, Walmart, Best Buy, and other retailers. With a suggested retail price of $49.99, the power toothbrush helps your child form a lifetime of healthy oral care habits for less than the average cost to treat a cavity¹. The Philips Sonicare For Kids app comes FREE with the power toothbrush and is available to download on iPhone and iPad (Android version to follow by end of September).

Visit www.philips.com/sonicareforkids for more information and check out www.sonicare.com to learn about the entire range of Philips Sonicare power toothbrushes. You can also become a fan of the brand on Facebook and Twitter.

¹"How Much Does a Cavity Filling Cost?" CostHelper. 2009.

Bluetooth®:
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks my Philips is under license. Other trademarks and trade names are those of their respective owners.

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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SOURCE Royal Philips