New Reinnervate Limited Video Explores the Benefits of 3D Cell Culture

Sedgefield, UK. 2 April 2012. Reinnervate, the leading expert in 3D cell culture, has released a new online video detailing the value of 3D cell culture models for producing biologically relevant results. Via a mixture of striking microscopy images and highly informative animations, the new video discusses the limitations of 2D cell culture and demonstrates how Reinnervate’s Alvetex®Scaffold enables cells growing in vitro to adopt their natural in vivo shape and structure. This allows the cells to form complex interactions and mimic more life-like tissue configurations, all of which cannot be easily or reliably achieved using traditional 2D models. Subsequently, tissue culture research using Alvetex®Scaffold produces more insightful results that are closer to those that might be obtained in vivo, while simultaneously reducing the need for animal testing.

To watch the video, or to find out more about how Alvetex®Scaffold is revolutionising cell culture in laboratories across the world, please visit www.reinnervate.com.

What is REAL 3D Cell Culture? from reinnervate on Vimeo.

About Alvetex®Scaffold

Alvetex®Scaffold is a unique polystyrene material that provides a robust and inert scaffold for cells to grow and form complex 3D structures in the laboratory, mimicking the normal growth and formation of tissues in the body. Reinnervate has extensively tested and validated Alvetex®Scaffold with a large number of cell types, including liver, skin, cancer and stem cells, all of which have important applications in basic research into cell development, disease modelling and drug safety screening.

Alvetex®Scaffold has been launched globally in several formats: a 12-well culture plate, 6-well and 12-well inserts and a deep petri dish. These formats provide researchers with an exceptional degree of versatility in how they choose to construct different 3D cell culture models. Through enabling alternative applications, such as long-term 3D cell culture over several weeks, 3D cell growth at air/liquid interface and 3D cell growth with different media constituents, to be performed simply and routinely, Reinnervate continues to make genuine 3D cell culture a reality for researchers today.

Alvetex®Scaffold was named among the winners of The Scientist magazine’s “Top 10 Life Science Innovations of 2010” and was selected among the most technologically significant of 2010 in the 49th Annual R&D100 Awards.

See the company video - www.reinnervate.com/company-video

For further information, please contact

For Reinnervate

Ashley Cooper, Chief Executive Officer

+44 (0)1740 625266

info@reinnervate.com

Paul Avery

Alto Marketing

+44 (0) 1489 557672

paula@alto-marketing

About Reinnervate

Reinnervate is an innovative life sciences company dedicated to making routine 3D cell culture a reality for researchers in academia and in the pharmaceutical and related industries.

Reinnervate’s core technology is Alvetex®Scaffold, a unique and proprietary scaffold that enables routine 3D cell culture in the laboratory. Alvetex®Scaffold provides a nanoscale environment that supports genuine homogeneous 3D cell growth. Cells grown using Alvetex®Scaffold form complex 3D tissue cultures which more closely mimic normal in-vivo cell growth and the formation of tissues in the body than conventional techniques. The use of Alvetex®Scaffold-derived 3D cell cultures can provide researchers with greater insight into how cells behave in the body in response to external factors (such as drug candidates) than is currently possible with existing 2D or other emerging 3D cell culture technologies.

Reinnervate has generated significant data, which have been published extensively in peer-reviewed publications, exemplifying the use of Alvetex®Scaffold in a large number of cell types and applications. Alvetex®Scaffold has been launched globally in several formats: a 12-well culture plate, 6-well and 12-well inserts and a deep well petri dish.

Reinnervate continues to develop its technology for use in the 3D cell culture. During 2012 Reinnervate will deliver further innovative products to help researchers improve the growth and function of their cultured cells

Reinnervate was founded in 2002 based on the pioneering research of Professor Stefan Przyborski and his lab at Durham University, UK, and is funded by NorthStar Equity Investors (NSEI), management and private investors.

www.reinnervate.com

www.reinnervate.com/company-video