New GENEART AG Product Line Targets Low-Price Market Segment

Regensburg, November 20, 2007 - Today, the GENEART AG launches 'Mr. Gene' as a second GENEART AG brand. As the global leader in the production of synthetic genes and specialist in the field of synthetic biology, GENEART targets the emerging low-price market sector with its new product lines. Using the Mr. Gene Internet platform (www.mrgene.com) customers can design gene sequences to fit their project plans and then directly order these gene sequences online. The highly automated eCommerce platform ensures an attractive price/value ratio. This eCommerce solution provides easier access to synthetic genes especially for scientists from the academic world, and marks the start of a new era in genetic engineering. The production of synthetic genes now definitely replaces past laborious cloning strategies, and the resulting gene constructs exactly match the customer's project requirements.