New Brand, New Name, New Products - Meet Alere Inc. at Medica 2010

Morges, Switzerland, 8 November 2010 – Alere (formerly Inverness Medical) will be presenting its smart, connected approach to healthcare at Medica taking place in Dusseldorf, Germany, 17-20 November 2010. Built upon the technology and vision of more than 40 leading diagnostic and health management companies with expertise in over 100 disease areas, Alere™ products and solutions are changing how healthcare is delivered by extending diagnosis and health management from the lab, doctor’s office and hospital into people’s homes. The result is improved outcomes and management models that are both more effective and efficient.

At Medica, Alere will be showcasing its range of professional diagnostic solutions including the Alere INRatio®2 PT/INR monitoring system for professional point-of-care and patient home testing; the recently launched portable Alere™ CD4 test for the management of HIV patients in remote locations; and the new Alere™ Heart Check BNP test which aids in the diagnosis and management of patients with heart failure for use in the physician’s office. Visitors will also be able to see Alere’s wide portfolio of rapid diagnostic tests to aid in the identification of infectious diseases.

Visit Alere during the Medica conference and exhibition - Hall 3, Stand C70 - for more information on its comprehensive range of diagnostic tools and health management solutions, or please visit www.alere.com.

About Alere (formerly Inverness Medical)

By developing new capabilities in near-patient diagnosis, monitoring and health management, Alere enables individuals to take charge of improving their health and quality of life at home. Alere’s global leading products and services, as well as its new product development efforts, focus on infectious disease, cardiology, oncology, drugs of abuse and women’s health. Alere is Headquartered in Waltham, Massachusetts.

For more information about Alere, please visit http://www.alere.com

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