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NeuroFocus Adds Two More of the World's Leading Neuroscientists to its Advisory Board

12/9/2009 11:24:17 AM

BERKELEY, Calif., Dec. 9 /PRNewswire/ -- NeuroFocus, the world's leading neuromarketing company, announced that it has added two more members to its Advisory Board.

Dr. Hans-Jochen Heinze

Dr. Heinze is a Director of the Leibniz Institute of Neurobiology Magdeburg, Department for Behavioral Neurology, in Magdeburg, Germany.

His professional achievements have been recognized by appointments to the Senate of the German Research Foundation and the Advisory Boards of the Alexander von Humboldt Foundation and the International University Bremen, plus many more scientific organizations. Dr. Heinze is a member of the German Academy of Natural Scientists LEOPOLDINA, and he has been awarded top prizes for his work by Duke University, Otto von Guericke University, as well as receiving the Quadrennial Prize DUBOIS-DEBAUQUE for Electrophysiology.

Dr. Anna Christina Nobre

Dr. Nobre directs the Brain & Cognition Laboratory and the Centre for Real-Time Brain Imaging at the University of Oxford in Oxford, England. At the University of Oxford, she holds the posts of University Professor in Cognitive Neuroscience in the Department of Experimental Psychology and of Tutorial Fellow of Psychology at New College. She also holds an Adjunct Professor position at Northwestern University in Chicago, Illinois, USA.

Much of the Lab's activity is devoted to understanding how the brain generates moment-to-moment predictions about events to unfold in order to optimize perception and action. Other research topics include the representation of time; the influence of motivation over perception; and how social factors color experience.

About NeuroFocus

NeuroFocus ( brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, advertising, in-store marketing, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries.

CONTACT: Tom Robbins of NeuroFocus, +1-510-526-9882, or +1-510-367-1920,

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