National Division of Advertising: Novartis Corporation's Excedrin Ads Are Misleading; It Mostly Doesn't Work in "15 Minutes or Less"

BNET -- Wyeth has forced Novartis into a corner regarding advertising for Novartis’s Extra-Strength Excedrin. Novartis had been advertising Excedrin with the line, “Start relieving your headache in just 15 minutes.”

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