MRI Images Show What the Brain Looks Like When You Lose Self-Control, University of Iowa Study

New pictures from the University of Iowa show what it looks like when a person runs out of patience and loses self-control. A study by University of Iowa neuroscientist and neuro-marketing expert William Hedgcock confirms previous studies that show self-control is a finite commodity that is depleted by use. Once the pool has dried up, we're less likely to keep our cool the next time we're faced with a situation that requires self-control.