MPI Research – “Responsive CRO” Branding Initiative
6/1/2010 11:02:14 AM
MATTAWAN, Mich.--(BUSINESS WIRE)--MPI Research, the largest single-site preclinical contract research organization in the world, today announced its global initiative to brand the company as “Your Responsive CRO.” This initiative, spearheaded by Tom Laughlin, Executive Vice President, Sales and Marketing, follows over a year of internal and external research that has yielded clear evidence of the company’s strengths and how these strengths fulfill industry values and expectations. Abelson Taylor, the Chicago-based award-winning medical/pharmaceutical advertising agency, assisted MPI Research in developing its branding initiative.
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