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Mission Pharmacal Company Launches CitraNatal(TM)


11/21/2007 7:46:05 AM

SAN ANTONIO, Nov. 20 /PRNewswire/ -- Mission Pharmacal today announced the launch of the CitraNatal(TM) family of prescription prenatal vitamins. The CitraNatal family of products offers new formulas of essential vitamins and minerals for women prior to conception, throughout pregnancy and in the postnatal period. These new products include CitraNatal(TM) DHA, CitraNatal(TM) 90 DHA and CitraNatal(TM) Rx all of which are designed to improve the nutritional status of women and their babies.

"Mission Pharmacal has been at the forefront of women's health for more than 60 years developing products to meet the unique needs of women throughout all stages of life," said Neil Walsdorf, Jr., president of Mission Pharmacal. "We are proud to bring the new CitraNatal family of products to market to offer healthcare providers specific options to improve the nutritional status of their pregnant patients."

CitraNatal Rx is a multivitamin/multimineral prescription drug containing a balanced dose of vitamins and minerals, including folic acid, calcium citrate and iron, as well as a stool softener. CitraNatal DHA provides women with all the prenatal essentials of CitraNatal Rx, and also includes, 250 mg of Martek's life'sDHA,(TM) a patented, plant-based form of the omega-3 fatty acid DHA, which has been shown to improve the pre- and postnatal neurological, visual and nervous system development of children.

CitraNatal 90 DHA contains the same benefits of CitraNatal DHA plus 90 mg of carbonyl iron as an option for doctors whose patients require additional iron. CitraNatal 90 DHA multivitamins also contain 250 mg of Martek's life'sDHA.

The CitraNatal family of products is a line of prescription vitamins. Women who are pregnant or planning to conceive should consult their healthcare provider prior to beginning any prenatal vitamin regimen.

About the CitraNatal(TM) Line

CitraNatal is marketed by Mission Pharmacal Company based in San Antonio, Texas. CitraNatal Prenatal vitamins are specially formulated for the many women who require nutritional support prior to conception, throughout pregnancy, and during the postnatal period. The plant-derived DHA found in several CitraNatal products is produced exclusively by Martek Biosciences Corporation based in Columbia, MD.

About Mission Pharmacal

Mission Pharmacal is a privately held pharmaceutical company based in San Antonio, Texas. For more than 60 years, the company has been dedicated to identifying unmet health needs in the marketplace and developing innovative prescription and over-the-counter products to meet them. Currently, Mission Pharmacal provides physicians and consumers with pharmaceutical, nutritional and diagnostic products. For more information, visit www.missionpharmacal.com or www.citranatal.com.

CONTACT: Jennifer Brunet, GCI Group, +1-212-537-8246, jbrunet@gcigroup.com

Web site: http://www.missionpharmacal.com/
http://www.citranatal.com/



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