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Mission Pharmacal Company Invites Expectant Mothers To "Join The Family" For Health Tips And Healthy Savings


11/26/2013 9:42:24 AM

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SAN ANTONIO
, Nov. 25, 2013 /PRNewswire/ -- Expectant mothers crave new information during every stage of pregnancy, especially when it comes to eating right and getting the proper nutrition. The CitraNatal® family of products, the number-one brand of prescription prenatal vitamins, delivers that information as well as healthy savings through its Join the Family rewards program at jointhefamily.citranatal.com.

Mission Pharmacal Company, the maker of the CitraNatal family of products, launched the program on November 1, 2013, in support of the March of Dimes® Prematurity Awareness Month. Join the Family helps expectant mothers have a healthy, full-term baby by offering information and special savings on CitraNatal prescription prenatal vitamins, customized, in-depth information on pregnancy and baby growth, the ability to journal and upload photos for a personalized memory book, monthly nutritional tips and recipes, and popular interactive tools such as a due-date calculator, an ovulation predictor, and a weight tracker.

"A full-term pregnancy of 39 to 40 weeks gives babies the best chance for a healthy start in life," says Nancy Price, Senior Product Manager, CitraNatal, Mission Pharmacal. "We support the mission of the March of Dimes to educate women on the importance of good nutrition and prenatal care by offering programs like Join the Family, and through our national sponsorship of the March of Dimes and its new app for iPhone® called CineMama®.

According to the March of Dimes 2013 Premature Birth Report Card, the preterm birth rate in the United States has dropped for the sixth consecutive year to a 15-year low. Despite this improvement, the United States has the highest rate of preterm birth of any industrialized country.

"We can help prevent premature birth by educating women on how crucial nutrition is to a healthy pregnancy," says Price. "The Join the Family program is a great resource because it's easy to use, easy to understand, and very accessible."

Personalized, interactive features like "My Pregnancy Journal" and "Pregnancy Tools" keep women engaged in the program and coming back for more information. Plus, research shows that moms spend more time online than the average reader.

It's easy for consumers to become part of the CitraNatal family. They simply register online at citranatal.com/user/register. Once registered, expectant mothers will receive email newsletters timed to their stage of pregnancy. Each message is packed full of information about their
growing baby.

Join the Family also offers money savings exclusively to members. Members can save $25 on all monthly refills of their CitraNatal prenatal vitamin prescription. That's a savings of up to $300 per year. Program members also receive rewards that can be redeemed for additional resources and products. For every three refills that members request using their CitraNatal savings card, they will receive a $10 gift card to Amazon.com. And after members have their babies, they will receive a special gift to welcome their newborn.

The Join the Family program is just one more way Mission Pharmacal is demonstrating its commitment to mothers and their babies.

About CitraNatal
The CitraNatal family of products is the number-one brand of prescription prenatal vitamins. Each CitraNatal product is formulated to meet the unique challenges experienced by pregnant women and provides optimal nutrition that is gentle on her system.

About Mission Pharmacal Company
Mission Pharmacal Company is a privately held pharmaceutical company based in San Antonio, Texas. For more than 65 years, the company has been committed to meeting the unique healthcare needs of women throughout all stages of life, pediatric patients, and those persons dealing with urologic and dermatologic conditions. The company has a proven track record of identifying unmet healthcare needs and developing both innovative prescription and over-the-counter products to meet these needs. Using only the purest ingredients and FDA-approved methods of manufacturing, Mission Pharmacal provides physicians and consumers with the highest quality pharmaceutical and dietary supplement products on the market today. Mission Pharmacal is a proud national supporter of the March of Dimes Foundation®, whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. For more information about the company, visit missionpharmacal.com.

SOURCE Mission Pharmacal Company



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