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Millennium Dental Technologies, Inc.' New Director of Field Sales David Williams to Focus on DMSO Market


6/28/2011 9:47:41 AM

CERRITOS, CA--(Marketwire - June 28, 2011) - Millennium Dental Technologies, Inc. (MDT), pioneers of the LANAP® protocol for the treatment of gum disease and the manufacturer of the PerioLase® MVP-7™ digital dental laser, today announced that David Williams will fill the newly created position of Director of Field Sales. Williams' charge is to work alongside Dental Management Service Organizations (DMSOs) to increase the adoption of the LANAP protocol and the PerioLase MVP-7 among their dentists.

"The DMSO market has unique needs that aren't currently being met," says Williams. "We want to change the situation by listening to these organizations' needs, then meeting and exceeding their expectations. Millennium Dental Technologies is tailoring special training packages and pricing options to better serve this market. It's likely to make an incredible impact on ensuring that more patients have access to the profound benefits of LANAP treatment."

Williams has been working in the dental industry for more than 25 years, the last six as a sales representative for Millennium Dental Technologies. His grasp of the field is an important asset in communicating with DMSOs. Millennium Dental Technologies created the Director of Field Sales position expressly for Williams, whose vision and enthusiasm for the role are apparent.

"David certainly understands where the LANAP protocol and the PerioLase MVP-7 fit into our profession," says Dr. Robert Gregg II, President and Chairman of the Board at Millennium Dental Technologies, Inc. "But more importantly, he can communicate with leaders in the dentistry business about how to best utilize our product to better treat their patients and enhance profits for their practices at the same time. That's a message they're eager to hear. Greater acceptance of the LANAP protocol continues to enable doctors to create scientifically proven regenerative outcomes for periodontal disease patients. In the end, that's what we all want."

Williams' experience in the field has run the gamut from office consulting and digital X-ray sales to selling office management software as one of SoftDent's top reps. Now he'll leverage that experience in reaching out to DMSOs and honing the company's trade show strategies. To that end, Williams has begun implementing fresh strategies for presenting the product in its most valuable light at between 12 and 15 trade shows this year. Williams also looks forward to expanding the company's sales rep mentoring program, giving sales reps all the tools they need to succeed. Every aspect of his new position is intended to help solo, group and corporate practices treat more patients.

Williams plans to take a consultative approach to helping DMSOs identify solutions that will benefit their dentists and their patients with the patented LANAP protocol for the treatment of gum disease and the PerioLase MVP-7 digital dental laser, a 6-watt free-running variable pulsed Nd:YAG dental laser featuring digital technology and seven pulse durations.

To learn more about how Millennium Dental Technologies, Inc. is helping to create better clinical outcomes in periodontal disease patients via the LANAP protocol and the PerioLase MVP-7 digital dental laser, visit www.lanap.com.

ABOUT MILLENNIUM DENTAL TECHNOLOGIES, INC. Headquartered in Cerritos, Calif., Millennium Dental Technologies, Inc. is the developer of the LANAP® protocol for the treatment of gum disease and the manufacturer of the PerioLase® MVP-7™ digital dental laser. By providing a simple and comfortable experience with unique bone-building clinical results, MDT's FDA-cleared LANAP protocol removes the fear from gum disease treatment, offering a vastly less painful and less invasive regenerative treatment alternative to conventional scalpel/suture flap surgery; its PerioLase® MVP-7™ is a 6-watt free-running variable pulsed Nd:YAG dental laser featuring digital technology and 7 pulse durations -- the most available on the market -- giving it the power and versatility to perform a wide range of soft- and hard-tissue laser procedures. Established in 1990, the company's founding clinicians, Robert H. Gregg, II, D.D.S. and Delwin K. McCarthy, D.D.S., continue to operate the company with a shared vision and purpose: To create better clinical outcomes in periodontal disease patients -- and to remain true to the guiding principle -- "It's all about the patient." For more information, visit www.LANAP.com.


MEDIA CONTACT:
Leslie Licano
Beyond Fifteen Communications
leslie@beyondfifteen.com
949-733-8679


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