Maximizing Value in Medical Device Launches

Devicelink -- The importance of successful product launches in the medical device industry cannot be overestimated. On the surface, launch delays appear to make a difference only during a product’s first few years, when sales are relatively small. But closer inspection reveals the impact can be significant. A year’s delay always costs a year of peak sales—which can mean millions of dollars in lost revenues—making a successful, on-time launch absolutely critical.