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Lumenis Ltd. (LUME) Introduces LightSheer(R) Duet(TM) for High Speed Permanent Hair Reduction


3/5/2009 8:23:40 AM

The Most Exciting Innovation in Hair Removal since the Original LightSheer Revolutionized the Industry in 1998

SANTA CLARA, Calif., March 5 /PRNewswire/ -- Lumenis Ltd., a global developer, manufacturer and seller of laser, light-based and radio-frequency devices for surgical, aesthetic, and ophthalmic applications, announced today plans to launch the LightSheer(R) Duet(TM) Diode Laser System for high-speed permanent hair reduction at the American Academy of Dermatology annual meeting in San Francisco this weekend.

"The LightSheer Duet is the most exciting innovation in laser hair removal since LightSheer first revolutionized the industry in 1998. LightSheer Duet reduces hair removal treatments up to 75% and vastly improves patient comfort, eliminating the need for topical anesthetics. These ground-breaking changes will significantly improve practitioner and patient acceptance of hair removal, as well as increase the revenue potential for physician practices and clinics," said Mr. Robert Mann, General Manager of Lumenis Global Aesthetics and Dermatology.

"We are delighted that the LightSheer Duet is now available for sale," commented Mr. Dov Ofer, Lumenis' Chief Executive Officer, "and we believe it presents a great opportunity for both doctors and patients in these current economic times. The development of this product is due in large part to the feedback we continually receive from our customers all over the world. They asked us to provide a faster solution for the effective treatment of larger body areas, and the LightSheer Duet is our response. The LightSheer Duet delivers the ideal 800 nanometer diode laser energy, and in a novel way, to achieve permanent hair reduction in far less time with much more comfort for both our customers and their clients," Mr. Ofer added.

About the Business of Hair Removal

"The LightSheer Duet leverages the technology of the original LightSheer system, which is globally recognized as the gold standard for laser hair removal, with the 800nm Diode. This new hair removal laser will enable us to effectively treat large body areas with a speed that is more cost-effective for both patients and clinicians," notes Dr. Mitch Goldman, a dermatologic and cosmetic surgeon in La Jolla, CA. "For example, with the LightSheer Duet, it is possible to treat an entire back in 15 minutes instead of an hour or more. That makes back and leg procedures a lot more viable than before, and will enable our practice to be more competitive in our market," he added.

About LightSheer Duet

The LightSheer Duet features two hair removal systems on one versatile platform enabling clinicians to optimize permanent hair reduction anywhere on the body. The platform also includes the LightSheer ET system, which is ideal for smaller or bony areas such as the upper lip, chin, or around the ankles. The performance of this system is well documented and clinically validated, satisfying customers worldwide with over 6000 LightSheer systems installed.

The New LightSheer HS (High Speed handpiece) features a large 22x35 mm diode array that is designed for treating large areas such as legs, arms, chests, abdomen, shoulders and backs. LightSheer HS employs fully integrated vacuum assist technology to gently lift skin into the treatment aperture prior to applying laser energy. With this approach, the targeted tissue is gently stretched and thinned, minimizing competing chromophores by blanching vessels and spreading skin pigmentation over a larger area, in addition to pulling the hair follicle closer to the skin's surface. The cumulative result is that energy is delivered more efficiently to achieve excellent clinical results with speed and comfort. These combined features allow clinicians to treat large areas easily and quickly, leading to a significant reduction in treatment time, which essentially eliminates clinician fatigue and revolutionizes treatment economics.

About Lumenis

Lumenis is Israel's largest medical device company with more than 800 employees worldwide. The Company invests heavily in R&D and holds a leading position in the markets in which it serves. Lumenis has over 250 patents worldwide, over 75 FDA clearances, worldwide presence in over 100 countries, and an installed base of over 70,000 systems. For more information about Lumenis and its products, log onto www.lumenis.com.

Lumenis(R) is a registered trademark of Lumenis Ltd.

LightSheer(R) Duet(TM) is a trademark of Lumenis Ltd.

CONTACT: Michelle Maydan, Director of Corporate Communications of Lumenis
Ltd., 1-866-569-0597, or +972-4-959-9004, mmaydan@lumenis.com

Web site: http://www.lumenis.com/



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