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Lawrence Foster, Who Helped Guide Johnson & Johnson (JNJ) Through "Tylenol Cyanide Crisis," Dies


10/21/2013 7:22:04 AM

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It started as Johnson & Johnson’s darkest hour, and Lawrence Foster was right in the middle of it. In the fall of 1982, seven people in the Chicago area died after swallowing capsules of Extra-Strength Tylenol laced with cyanide, setting off a wave of panic over the nation’s most popular painkiller. Foster, who was the company’s vice president of public relations, helped steer J&J’s swift and candid response to the crisis, now considered the benchmark in corporate crisis management.

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