Larasan Release: FLEX24, New All-Natural Pain Reliever Lasts 24 Hours, Longer Than Other OTC Pain Relievers; Innovative Performance Tape A First In The Market

FT. LAUDERDALE, Fla., March 9, 2015 /PRNewswire-iReach/ -- Today US-based Larasan Pharmaceutical Corporation (Larasan) announced the introduction of FLEX24, an all-natural pain reliever with longer-lasting efficacy than other over-the-counter (OTC) pain relievers. Larasan credits the superior efficacy of FLEX24 to its proprietary formula which utilizes ancient Chinese herbal medicine with modern practices in bio-science. The formula combines a variety of healing herbs for greater, synergistic effectiveness and is applied in delivery systems that maximize usage.

"We have combined the ancient wisdom of Chinese medicine with modern knowledge of bio-science to create a product that is safe and exceptionally effective," said Sumair Mitroo, Chief Executive Officer of Larasan. "People want to get healthy and avoid toxic, lab-created ingredients. Our product is all-natural. There's nothing synthetic because we use Nature and bioscience to improve health. Afterall, Nature perfected medicine in plants."

Researchers note there is a growing trend of "tomorrow is yesterday," with more consumers rediscovering the benefits of all-natural products. Sales of all-natural products are estimated to have surpassed $ 100 billion in the US (Natural Products Association) and are growing at a faster clip than conventional products.                                                                                          

About the Product Line

FLEX24 works faster and is more effective than OTC pain reliever pills because 100% of the herbal medicine penetrates the skin and enters the bloodstream. By contrast, stomach acid destroys the full effectiveness of a pill and the pill does not enter the bloodstream immediately. Additionally, testimonials continue to indicate FLEX24 works better than other OTC pain remedies. The analgesic properties of FLEX24 can last up to 24 hours.

The FLEX24 product line includes a Pain Patch, a Pain Pen and Performance Tape. The Pain Patch and Performance Tape use an adhesive that flexes with the body and stays on even in water.

The Pain Patch was created for aching joints and soft tissue stress (ligaments, muscles, tendons). This includes arthritis, bursitis, strains, sprains, cramps, pains and bruises. The patch can be cut to size without losing its effectiveness.

The Pain Pen rolls on easily with negligible residue. It was created for visible areas of the body, such as the neck, small areas that need treatment, such as fingers, and in general for individuals with thin or sensitive skin who cannot wear an adhesion. It can also be used with the patch for greater efficacy.

The Performance Tape marks a breakthrough in sports medicine. It is the first kinesiology tape with medicine to provide athletes with a healing analgesic in a support tape. Additionally, it is the first kinesiology tape available in a self-contained dispenser, allowing athletes to cut tape without using scissors. Replacement tape will also be available, without the dispenser, in the future.

Larasan CEO Sumair Mitroo, said, "We selected the sports market to introduce FLEX24 because professional athletes represent a group of high-performing individuals whose health directly affects their livelihood. Their performance is based on fast recovery and physical wellness. So, when athletes uses FLEX24 and see a real difference over other products they have tried, they become our best testimonials."

Mitroo added, "Many types of injuries that affect athletes also affect everyday workers. The principals of sports medicine can be applied in the treatment of everyday muscular and joint pain. So FLEX24 is not just for athletes, but athletes set the standard for the rest of us."

The patch, pen and replacement tape retail for $ 9.99 and the tape in a dispenser retails for $ 15.99. In addition to being competitively priced, the FLEX24 product line offers greater economic value. The patch package includes seven large (8 cm x 13 cm, 3 5/32" x 5 1/8") patches, a week's supply. The pen is .61 fluid ounces (18 ml), roughly a month's supply. The performance tape is 5 meters long or roughly 196 inches. Product can be purchased online at www.FLEX24.com and soon at select stores.

The Market

According to the Institute of Medicine, an estimated 116 million Americans suffer from chronic pain. Of this number, 10 million suffer persistent, debilitating pain (Source: American Society of Interventional Pain Physicians).

Roughly 53% of the American workforce experienced some form of pain in the past two weeks (Source: American Productivity Audit) with lower back pain cited as the most common chronic pain among Americans (Source: National Institute of Health Statistics).

The OTC pain relief market in the US is estimated to be more than $ 6 billion, according to Statistica, a data research company.

About Larasan Pharmaceutical Corporation

Larasan is a nature-based pharmaceutical company utilizing transdermal and other delivery systems to reduce pain and improve health. FLEX24 represents the Company's first consumer-supported product launch. Based in the US, Larasan is an early stage pharmaceutical company with distribution in the US and Asia. For more information, visit www.larasan.com

CONTACT INFORMATION
Larasan Pharmaceutical Corporation
Susan Kiner, Marketing & Corporate Communications
+ 1 312 320 6045
skiner@larasan.com

John R. George, Financial Communications
+1 954-253-4882
jrgeorge@larasan.com                                                                                                                               

Media Contact:Susan Kiner, Larasan Pharmaceutical Corporation, 312 320 6045, skiner@larasan.com

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SOURCE Larasan Pharmaceutical Corporation