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Kyowa Pharmaceutical, Inc. Implements Cegedim Relationship Management Mobile Intelligence CRM To Enhance Commercial Effectiveness


6/18/2014 11:01:20 AM

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TOKYO--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Kyowa Pharmaceutical Industry Co., Ltd. has implemented Mobile Intelligence, the innovative Customer Relationship Management (CRM) solution designed exclusively for the Life Sciences industry. Kyowa selected the solution to boost the effectiveness of its sales force - promoting optimal interactions between sales representatives and Japan’s healthcare professionals (HCPs). Headquartered in Osaka, Kyowa Pharmaceutical is a member of the Lupin Group of India, and focuses its product portfolio on high-quality generics catered to psychiatric and neurological therapies.

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