Kimberly-Clark Health Care Names Adair-Greene Agency Of Record

ATLANTA, July 21 /PRNewswire-FirstCall/ -- Kimberly-Clark Health Care announced today that Adair-Greene Healthcare Communications has been named agency-of-record for the health care division of Kimberly-Clark Corporation , a global health and hygiene company that provides total innovative solutions that enhance the well-being of its customers, shoppers and users around the world.

As part of the agreement, Adair-Greene will be responsible for Kimberly- Clark Health Care's strategic market positioning as well as for its expanding range of hospital-based and non-hospital-based products.

Based in Roswell, Ga., K-C Health Care is known for its dominance in the field of disposable protective apparel and is broadening its focus to include medical devices and patient care technologies. In addition to its protective care products-including face masks, gloves, surgical gowns and drapes- Kimberly-Clark Health Care provides a wealth of products and services for the prevention of healthcare associated infections (HAIs) and for challenges typically faced by operating room teams.

"As we continue to grow our business globally, we wanted to partner with a marketing services firm who understands the competitiveness of the global health care industry and can turn that understanding into a competitive advantage on behalf of the brand," said John Amat, vice president of Global Healthcare Sales and Marketing for Kimberly-Clark Health Care. "We chose Adair-Greene because of their expertise in the medical device arena, industry reputation in providing strategic thinking, and proven ability in helping clients expand into new markets."

For Jay A. Levy, president of Adair-Greene, the win is a tribute to the agency's ability to work successfully with large corporate entities, handling a wide range of strategic initiatives from planning to execution.

"It's an honor to be asked to leverage the power of a great corporate brand in order to help move its business in new directions," said Mark Perlotto, Adair-Greene's executive vice president and chief marketing officer. "Our first order of business with Kimberly-Clark Health Care is to work with them to harness that power." He added that the agency would not only be responsible for the division's corporate identity campaign but would also be involved in concept development and strategy for new technologies, product launches and pre-launch educational activities.

Based in Atlanta, Adair-Greene has a long history of providing national and international marketing excellence for its clients across the pharmaceutical, medical device, diagnostic and biotechnology marketplaces.

The agency, a division of McCann Healthcare Worldwide, has a roster of clients that includes Arthrocare, Axcan Pharma, Bone Care International, Boston Scientific, CIBAVision, Cumberland Pharmaceuticals, First Horizon Pharmaceuticals, Genzyme, Hoya Vision Care, Kimberly-Clark, King Pharmaceuticals, Meretek Diagnostics, Pfizer, CentreSource and Scios. Adair- Greene is located at 1575 Northside Drive NW, Bldg 200, Atlanta, GA 30318. Tel: (404) 351-8424; fax: (404) 351-4865. Website: http://www.aghealthcare.com.

CONTACT: Julie Laitin for Adair-Greene, +1-212-286-2424,jlaitin@julielaitin.com

Web site: http://www.aghealthcare.com/