BioSpace.com

Biotech and Pharmaceutical
News & Jobs
Search the Site
 
   
Biotechnology and Pharmaceutical Channel Medical Device and Diagnostics Channel Clinical Research Channel BioSpace Collaborative    Job Seekers:  Register | Login          Employers:  Register | Login  

NEWSLETTERS
Free Newsletters
Archive
My Subscriptions

NEWS
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE

CAREER NETWORK
Job Seeker Login
Most Recent Jobs
Browse Biotech Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers

HOTBEDS
Regional News
US & Canada
  Biotech Bay
  Biotech Beach
  Genetown
  Pharm Country
  BioCapital
  BioMidwest
  Bio NC
  BioForest
  Southern Pharm
  BioCanada East
  US Device
Europe
Asia

DIVERSITY

INVESTOR
Market Summary
News
IPOs

PROFILES
Company Profiles

START UPS
Companies
Events

INTELLIGENCE
Research Store

INDUSTRY EVENTS
Biotech Events
Post an Event
RESOURCES
Real Estate
Business Opportunities

 News | News By Subject | News by Disease News By Date | Search News
eNewsletter Signup
Miles
Km80.5

   

Key to Attracting the Passive Jobseeker


6/7/2013 1:04:27 PM

Key to Attracting the Passive Jobseeker Take Your Best Shot First
By Peter Weddle for BioSpace.com

Passive, high caliber talent have the attention span of a gnat. Such peak performers are interested in career advancement opportunities, but they’re totally uninterested in reading about them. How can you hang onto them long enough to pique their curiosity about your opening? Take your best shot at the very beginning of your job posting.

Most job postings today start with what the employer wants a new hire to do for it. They’re gussied up position descriptions similar to the following:

Sales Representatives sought to join XYZ Company's successful sales team.

Currently we are seeking a professional and dedicated Sales Representative with a background in respiratory services, durable medical equipment sales or home medical equipment sales to help us grow our business.


Such ad content may appeal to active job seekers, but it leaves passive prospects cold. People who already have a job – and that’s largely the case with passive, high caliber talent – don’t want to know what an opening can do for the employer; they want to know what it can do for them.

Equally as important, they don’t have a lot of patience with your making them read six or eight paragraphs before you provide that information. They want it fast and right at the start. So, take your best shot first and make it matter to them.

Front Load Your Posting With JECC

Research indicates that only a small set of triggers has the power to motivate a passive prospect into action. These triggers are not the “requirements and responsibilities” of a job – what an employer wants a job seeker to be able to do – but rather what it is about the position that could be advantageous to them.

In addition, given their short attention span, that information has to be delivered in the first five lines of a job posting and with language that will catch their attention or pique their curiosity or – best of all – do both. It has to be up front, hard hitting and on target.

The formula for such an introductory paragraph is JECC, where:
    J describes why the opening is a dream job for top talent. Why is it an extraordinary career advancement opportunity for them?
    E describes why the organization with the opening is a dream employer for top talent. What makes it an extraordinary place to work and advance their career?
    C indicates the range of compensation the opening provides. Top performers don’t work for money, but do use their paycheck to gauge their career advancement. They won’t even consider a job where there isn’t a financial advantage for them.
    C indicates the organization’s commitment to candidate confidentiality. Passive, high caliber talent have something to lose by considering another position – their current job – so they need to be explicitly reassured that their privacy will be protected.
Admittedly, it’s not easy to write such a paragraph, but its potential impact is worth the effort. It embodies the Golden Rule of Recruiting: What you do to recruit the best talent will also recruit mediocre talent, but the converse is not true. If you want your job posting to engage passive, high caliber prospects, you have to deliver your content the way they want it. You have to take your best shot first.

Attract the best candidates with Biospace Job Postings. Post a Job in minutes and find top life science candidates.

Thanks for reading,
Peter
Visit me at Weddles.com

Peter Weddle is the author of over two dozen employment-related books, including A Multitude of Hope: A Novel About Rediscovering the American Dream, The Success Matrix: Wisdom from the Web on How to Get Hired & Not Be Fired, WEDDLE’s 2011/12 Guide to Employment Sites on the Internet, The Career Activist Republic, and The Career Fitness Workbook: How to Find, Win & Hold Onto the Job of Your Dreams Get them at Amazon.com and www.Weddles.com today.

Related Biotech Employer/Recruitment Articles
* 5 Keys to Capturing Top Talent
* Employment Offers Candidates Can't Refuse
* Recruiting Analytics: How Do You Measure Up?


Read at BioSpace.com

 
 

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES