Ipsen (IPN.PA) Reorganizes Its U.S. Neurology Platform and Confirms Its Goal to Become Profitable in the U.S. in 2014
6/14/2013 10:14:59 AM
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PARIS--(BUSINESS WIRE)--Regulatory News: Ipsen (Euronext: IPN; ADR: IPSEY) (Paris:IPN) today announced that, as part of the accelerated execution of its strategy in the USA, the Group adopted a new organizational model for the distribution of Dysport® in therapeutic indications. With the growing importance of market access and payer driven decisions in healthcare, Ipsen is shifting its business model toward account management in the USA. As such, the Dysport® sales force has been optimized and refocused on key accounts, which will allow us to better serve physicians and patients.
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