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inVentiv Health (VTIV) Release: IMS Health (RX) Signs Agreement to Divest SDI Medical and Promotional Audits


1/18/2012 5:59:21 AM

DANBURY, Conn.--(BUSINESS WIRE)--IMS Health announced today that it has entered into an agreement with inVentiv Health to divest certain promotional and medical market research products of SDI Health, a Pennsylvania-based healthcare market insights and analytics firm. IMS completed the purchase of SDI on October 31, 2011, and as part of that transaction agreed to divest 11 SDI data products to satisfy U.S. Federal Trade Commission regulatory requirements. The divested products represent less than $15 million or approximately 10 percent of SDI’s 2011 revenue.

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