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Insight Pharmaceuticals Considers "Bananacin" -- Banana-Flavored Anacin Tablets -- After World's Oldest Man Credits Combo as Secret to Long Life



7/29/2013 8:46:47 AM

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TREVOSE, Pa., July 26, 2013 /PRNewswire/ -- Moments after learning that the world's oldest man credits his longevity to a daily dose of six Anacin tablets and one banana, scientists at Insight Pharmaceuticals began to investigate whether 'Bananacin' a banana-flavored Anacin tablet might be the elixir for longevity.

(Photo: http://photos.prnewswire.com/prnh/20130726/PH54078 )

According to multiple news reports, 112-year-old Salustiano "Shorty" Sanchez-Blazquez of Grand Island, New York, credits the banana-Anacin combo for his extended life. Born in 1901, Guinness World Records now recognizes Shorty as the world's oldest man.

"Historically, apples are the fruit most associated with staying healthy and avoiding doctors," said Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals. "Our scientists had never looked into the banana before. But now that the certified oldest man in the world credits bananas and Anacin as his life-extending combo, we're certainly going to explore whether a new 'Bananacin' product makes sense."

Anacin, invented in 1916 by William Milton Knight, is one of the oldest brands of pain relievers in the United States. Its unique formula contains two important ingredients aspirin and caffeine to deliver fast pain relief from headaches. Anacin is currently available in regular and maximum strength tablets as well as regular strength caplets; Insight Pharmaceuticals is exploring a banana-shaped capsule for the new 'Bananacin' flavor.

"Forget the fountain of youth 'Bananacin' could be a game-changer for life expectancy," Moyer noted. "If nothing else, 'Bananacin' sounds delicious! And it only makes sense that the oldest man in the world recognizes the benefits of Anacin, which is one of the oldest brand pain relievers in the U.S."

While Insight Pharmaceuticals scientists work to bring 'Bananacin' to drugstores nationwide, headache sufferers can visit www.Anacin.com to download a $2 coupon for any original Anacin product. Bargain hunters can follow Anacin on Twitter (@Anacin) to double their coupon to $4.

"We're committed to helping people have better days by giving them fast pain relief especially for those great nights that are followed by rough mornings," Moyer continued. "And if we can somehow discover how to help them add days to their life with 'Bananacin,' it's a win-win."

About Anacin:
Anacin®, a licensed product of Insight Pharmaceuticals, is one of the oldest pain relievers in the United States and has been a trusted brand for over 50 years. It is a leading cure for minor aches and pains associated with headaches, backaches, cramps, stiff muscles, the common cold, toothaches, and minor pains of arthritis. For more information, please visit Anacin.com or follow us on Twitter (@Anacin) or Facebook (Facebook.com/AnacinRelief).

About Insight Pharmaceuticals:
INSIGHT Pharmaceuticals, LLC is a consumer products company whose strategy is to generate growth by acquiring brands with solid consumer equity that can be further developed through their merchandising and marketing expertise. The company strengthens its portfolio of brands by employing a variety of strategies, all with an in-depth understanding of the heritage of the brand and the needs of the consumer. Additional information about Insight Pharmaceuticals can be found at www.InsightPharma.com.


Media Contact:

Company Contact:

Robert Johnson

Sharon Sulecki

allen & gerritsen

INSIGHT Pharmaceuticals, LLC

Business Partner Public Relations

Brand Manager, Anacin®

robjohnson@a-g.com

ssulecki@insightpharma.com

917-923-3988

267-852-0545

SOURCE INSIGHT Pharmaceuticals, LLC



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