In Memory of Steve Jobs, Novartis Pharmaceuticals Corporation Pushes iPad
Earlier this year, Novartis ceo Joe Jimenez wrote a memo to employees in which he enthused that the Apple iPad offers the drugmaker “game-changing” technology that will make it possible for sales reps to save 250 hours over the course of the year and allow “the entire field force to make an incredible 35,000 additional customer visits each year” (back story).